Cartoons For Business
Humour = Truth
The most important elements of a cartoon is that it should be based on truth.
You might have observed that when you find something funny you comments to yourself “That’s right!” or “That’s true!”
The moment of getting a cartoon or joke is actually recognizing the underlying truth in the situation.
The purpose of a cartoon is to reveal truth in a novel manner. That’s the message of the cartoon and it needs to guide the viewer to concluding that what you offer is the answer to a problem they have.
Seven Cartoon Eyeball Grabbers!
...or how an octopus can get people to ogle your content...
Deliver A Message Quickly
Cartoons deliver a message quickly - helping your audience to get the point before their attention moves on.
Grab Attention
Cartoons grab attention and get eyeballs on your message or content
Tell A Story
Cartoons help to tell a story - and people Use stories to tell your message and people will listen more carefully.
Humour Sticks
Humour helps your message stick. People remember funny images and put them on the wall or fridge. Which means your message can literally stick around.
Easy To Share
Cartoons are easy to share. People love sharing pictures, so have people help spread your message.
People Remember Humour
People remember humour - and if that’s connected with your message they’ll remember that as well.
Stick Around
After all, how many pieces of marketing get stuck on a fridge?
Here are some ways you can use cartoons
Cartoons For PowerPoint
Avoid death by power point by using some unique, eye-catching images to spruce up your slides.
Postcards
Using Cartoon Postcards To Send To Customers.
Most junk mail ends up in the trash moments after being spotted.
Can you even remember any of it?
A cartoon postcard on the other hand catches the eye. Not only does it stand out, but there’s also a greater chance of it being displayed somewhere prominently, such as a on a fridge.
Sending a postcard to customers, whether existing or potential, is a great way for your message to be seen.
Social posts
Do you post on social everyday? How about adding variety to your usual range of posts by adding a cartoon to the mix. I can develop an ongoing theme or style for your cartoons.
Regular email
Whether it’s in the form of a newsletter or individual email you send out to clients and contacts, you can attach a cartoon to it to help catch attention, raise a smile, and make you stand out.
Cartoon brand design
I can create a package of images for you that are available for you whenever you need them. To create a sense of continuity, I can create characters for you, and even have an ongoing cartoon strip.
Bespoke clip art
Instead of using a stock image site, you can have your own set of personalized images on hand to use whenever you want.
Perhaps there’s something else I’ve missed…if so, let me know and I’d be happy to draw for that use as well.
Cartoons For Business Newsletter
Every week I put out a newsletter explaining how you can use cartoons to help your business. To get a copy in your inbox every week, fill in your name, best email address and type ‘biztoons’ in the subject line.
Here's what some folks had to say:
The thing about Rob is that he is reliable: Reliable to be professional; reliable to be flexible; and reliable to be timely. And his style is uniquely Rob and attractive to his audience.
— Jack Barker - Jack’a Communication Room, cartoons for party invitation; New Year's Greetings cards
Rob recently created two pieces for me to give to friends and family for Christmas. Both pieces are fantastic! Rob captured my ideas perfectly and I couldn’t be happier with the final results. If you are looking for THE perfect personalized and unique gift or souvenir, you need to contact Rob!
— Abby Frazer
Rob was very prompt completing the set of illustrations. Through the whole process he keep an open line of communication, promptly returning e-mails, providing updates on his progress, sharing his ideas and openly making suggestions how most effectively to use the illustrations. I have been very pleased with Rob’s work and have had no hesitation recommending him.